At Corporate Graphic Solutions, we don’t just consider ourselves printing and packaging experts – we are problem-solvers when it comes to producing everything from marketing collateral to branded products. When an exclusive wellness studio reached out after running into trouble reproducing their newly-designed logo, we were able to not only resolve the issue – but to relieve their stress.
The studio was planning a soft launch at their beautiful location on Madison Avenue in New York City. They needed everything from printed signage and doctor’s scrubs to custom-embroidered towels, all bearing their company brand. However, their logo – which had been created at great expense and looked great online – was proving to be a disaster when it came to reproducing the colors consistently offline.
First, our graphic design team applied their technical expertise to get to the root of the problem. Then we revised the logo so that the colors would print the way the client envisioned on their marketing collateral.
But we didn’t stop there. Our branding experts guided the client in evaluating and selecting products that would convey the upscale nature of the brand – including yoga mats, high-quality water bottles, tote bags, and giveaways. And despite our best efforts to recreate the logo, we know that ink absorbs differently on different materials. So, we committed to doing pre-press proofs to manage the look of the logo on the various substrates.
Our years of experience allowed us to do so much more than troubleshoot the client’s initial problem. We have been able to use state-of-the-art innovations to help capture the spirit of the client’s brand and convey the right message to their audience. We are even designing a special printed box filled with gift items for new enrollees – all branded and customized.
By partnering with our one-stop shop to manage, design, create, and deliver their marketing materials, the client had more time to focus on other critical start-up issues, including the studio buildout and recruiting doctors and trainers. We lifted a tremendous weight from their shoulders – and added the perfect finishing touches to their successful launch.